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Dragon Tears Music Festival is an EDM/ House music festival that takes place at the Mt. Olympus Water & Theme Park. It targets music lovers and water sport lovers ranging from ages 21- 30. The purpose of the Dragon Tears Music Festival is to combine two fun things at the same time.
BRAND IDENTITY
Since Dragon Tears Music Festival takes place at the water park, the logo itself reflects the spiritual, enjoyable, and high energy water park setting and vibe. The logo portrays this vibe through the illustrations of a dragon and water drops with the use of sunset gradient colors scheme such as pink, orange, and purple.
SWIMSUIT AND TOWEL
In addition to the idea of duality, Dragon Tears will also feature merchandise such as swimming trunks, bikinis, and towels with dual purposes. Not only can the visitors use our unique merchandise inside the music festival, they can also use them as a souvenir to relive this great experience. Dragon Tears’ towels are unique and useful because they have the map of the theme park printed on them; therefore, visitors can use the towel to dry themselves while looking for directions.
WRISTBAND
All visitors will be given a waterproof wristband for entrance. The waistbands feature modern technology that allows visitors to make purchases at their convenience throughout the park. In addition, visitors can add each other on social media by simply connecting their wristbands strengthening the community at the Dragon Tears Music Festival.
SIGNAGE
There will also be clear signage inside the water park to guide visitors if they do not want to purchase the towels.