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InCourage is a campaign that is sponsored by Crayola to assist adolescents ranging from age 11-15 with the mental and emotional issues that arise with puberty and growing up. The campaign targets a younger demographic because according to Menstrupedia, teens who are going through puberty are overly sensitive and have the tendency of struggling to deal with emotions. The purpose of the InCourage campaign is to provide teachers and parents the tools and resources needed to help teenagers with mental health issues.
WEBSITE ( HOME PAGE )
There will be a website with a home page and a teaching guide page that provides information regarding approaching teens about their mental health.
WEBSITE ( LEARN PAGE )
WORKSHOP
In order to help the teachers better assist the teenagers, this campaign will feature flyers that promote a workshop for teachers to attend. Teachers can collaborate on ideas and methods to help their teen students during this workshop.
FACEBOOK PAGE
Parents can also like InCourage facebook page to discuss with other parents on how to better approach their children.
TEACHING MATERIALS ( FOLERS )
To further connect with the campaign, there will also be teaching materials such as binders and folders with InCourage’s logo and branding color which reminds teachers and parents about the importance of mental health awareness.
TEACHING MATERIALS ( BINDERS )