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Life Saver is a condom company that is designed for young adults ranging from age 18 - 26 with the purpose of decreasing the rate of pregnancy and STDs. Life Saver is a perfect product for these young adults because it features a new invention. Once Life Saver condoms come into contact with a STD, it will change color to signify an infection. This will benefit users and their partners by helping them to understand their health statuses.
LOGO
To connect with the younger target consumers, Life Saver branding uses vibrant colors and bold typeface to catch their attention. In addition, the different types of advertisement will incorporate shocking images of rotten vegetables to symbolize the consequences of unprotected sex. This will help raise awareness of STDs and stress the importance of safe sex.
RADIO ADVERTISEMENT
Life Saver’s advertisements will be in mediums that young adults are familiar with such as Instagram and Pandora. To make this advertisement more credible, it applies marketing strategy (AIDA- Attention, Interest, Desire, Action).
BUS STOP ADVERTISEMENT
SOCIAL MEDIA ADVERTISEMENT