B Square
B Square is a local beer brewery that is based in Williamsburg, Virginia. The target audience for B Square is beer enthusiasts ages 21 or above. For this campaign, B Square is rebranding its company image and expanding their company’s outreach by opening a new storefront in Saint Augustine.
Brand Identity
Studies show humans are attracted to geometric shapes; specifically, squares, which symbolize stability and suggest order. By using squares in B Square’s branding and design elements, the symbolic and psychological power of this shape enhances the message of the trustworthiness, stability, and order that comes with learning how to brew beers with B Square’s capable employees.
Social Media Advertisements
Having the B Square advertisements displayed in the popular social media platform, Instagram, would undeniably increase publicity and awareness.
Website (Home Page)
The easy to navigate B Square website will help attract more customers and give them an understanding of what to expect from the store front. Potential customers are also able to keep track of upcoming events.
