Dynastea
Dynastea is a traditional Chinese tea company designed for healthy, athletic, and food conscious tea lovers. It targets the health enthusiast demographic because Dynastea has no additional flavoring and sugars, making it a healthy lifestyle staple. Dynastea also benefits consumers by featuring three different types of tea including aged red tea, oolong tea, and green tea.
Logo
In order to connect with the target demographic, Dynastea’s design highlights duality and the uniqueness of Chinese American culture. Featuring traditional Chinese design with a Western twist, Dynastea appeals to a wider range of consumers. Dynastea’s logo is designed with the purpose of clarity and beauty. With calming color schemes that easily communicates the flavor in each bottle and easy to read script, Dynastea’s logo is recognizable, elegant, and sure to symbolize luxury to consumers.
Packaging
The bottles themselves are work of art. Made from ceramics, the bottles bring to mind traditional Chinese pottery, and utilize color to symbolize the best time of day to drink the tea based off the amount of caffeine.