Innovations in Outdoor Lighting, IOL, provides low voltage lighting systems and internet/ communication systems for homes and business in the state of Florida. IOL requested for a logo and branding design that reflects the mission of the company. IOL started off as a small residential company then grew to a business that is doing large commercial jobs for companies like Suzuki and Alro Steels.

Branding Identity

The logo concept is derived from the combination of an owl, symbolizing night, and the lightbulb, depicting the company’s industry. The color choice were picked for the following reasons: green mirrors the nature, yellow projects the warmth of lights, and red and grey used as secondary colors which correlates with the primary colors.

Flyer

IOL requested for flyers to showcase their mission and services that they provide for their clients.